James Hall & Co Ltd recently launched a new Thaw and Serve food-to-go range which has proved so successful that a new line of Cookies has been added to the selection.
A three-strong cookie range, including Belgian Chocolate Chunk, Belgian Triple Chocolate Chunk and Belgian White Chocolate and Raspberry flavours, has been launched to complete the series, which also offers Donuts and Muffins.
All the products can be easily thawed in store, and have a shelf life of up to four days. The Donuts and Muffins have an RRP of £1 each, while the Cookies retail at 79p each.
Since the introduction of the concept earlier this year, the Thaw and Serve range has gone from strength to strength, with some retailers selling up to 230 units per week per store.
Stuart Berry, James Hall’s Fresh Foods Sales and Development Manager, said investing in the Thaw and Serve range was a sure-fire way for retailers to grow profits.
“Fresh products such as the Thaw and Serve range are what customers want, and have come to expect from their local convenience store,” said Berry.
“This is a superb range, that comes with a free display stand and point of sale material – all stores should be getting behind these fantastic products.”