SPAR sponsors a new inspirational cookery series called Meals in Moments on Channel Five. Meals in Moments is produced by Optomen Television who make The F Word, Heston’s Feasts and Great British Menu.
The fifteen programmes will be presented by chef Simon Rimmer (Something For The Weekend) and will range between five and ten minutes in duration.
In each show Rimmer is joined by a famous food-loving celebrity cooking up their favourite quick and easy dish. Most recipes using common ingredients found in store and can be prepared in less than 30 minutes. Guests include: Edith Bowman, Liz McClarnon, Julia Bradbury, Rowland Rivron, Ben de Lisi, Nina Wadia, Sharron Davies, John Thomson, Iwan Thomas, Andrea McLean, Nick Pickard, Charley Boorman, Nicky Clarke, Linda Barker and Dane Bowers.
Adam Margolin, SPAR UK Head of Marketing Support said: “We are very excited about this new food series. It has been created to help change the perception of SPAR from an emergency shop to a destination where people are happy to buy food for meal occasions (both ingredients and ready meals).
“We chose to create this particular TV show as we felt it was something new and original for our retailers to be associated with and will have a strong synergy with traditional advertising.
“The promotion of the series will have a powerful impact; there will be branded trailers for the TV series on Five (and Fiver) and it will be cross promoted in SPAR stores.
"We are pleased with how the Meals in Moments series has been created through the combined creative talents of MEC, Optomen and Channel 5. For SPAR, it's an exciting new initiative which ties in well with our developing strategy to deliver meal solutions throughout all our UK stores."
Donna Taberer, Five’s Head of Entertainment said: “Optomen, as always, have produced an inspiring cookery series, full of tips and fun. We have some brilliant celebrities attached to the series who will be spicing it up in the kitchen with Simon.”
Each guest will chat to Simon about why they love their particular recipe and what makes it, in their eyes, the perfect dish to cook up in a flash. At the end of each show, Simon and his famous guest will put their dishes to the test.
The delicious meals range from aubergine cutlets with homemade pesto to bubble and squeak with sausages and onion gravy to classic fish pie. Each of the celebrities will offer their own unique interpretation of some familiar classics with a few surprises thrown in along the way.The series will play every weekday on Five at 14.50 (weekdays) from Monday 20 September, prior to the Five afternoon movie which is watched by on average 480,000 adults every day. Each entire 15 episode series will be seen by nearly 3 million different people. The series will also be shown on Fiver.
The series will be supported online via Channel Five and the SPAR website. The site will also offer wine suggestions from the SPAR range.
A book of the series has also been commissioned by SPAR. Published by Premium Publishing, the Meals in Moments recipe book will be available to buy from participating SPAR stores and online from Amazon. Priced at £4.99 the book contains over 60 recipes including all 15 recipes prepared by Meals in Moments celebrity guests, featuring photography from the set of the TV series. Ten per cent of the book proceeds will be donated to the NSPCC and CHILDREN 1st.
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