Here at SPAR we continuously provide offers that communicate value and create a motivational in-store environment to drive customer sales during key promotional and seasonal periods.

Our customers want value

Value is consistently identified in our research as one of the key priorities of the SPAR customer. They’re savvy, careful and always on the look-out for good value and dependable bargains. It’s what keeps them returning to SPAR again and again. For the independent store-owner like you, finding and promoting regular special offers can be a real challenge. But we can help. We’ll offer you over 50 Real Deal promotions every three weeks and there are many other additional promotions to choose from.

SPAR has drawn up a themed calendar to help maximise seasonal sales throughout the year. We have developed comprehensive kits for themes such as Christmas and Easter and also for one-off events like Valentine's Day, Mother's Day and Halloween. As part of this programme, we are also trying to capitalise on emerging sales opportunities with kits such as Gift For Teacher and Back To School.

At SPAR, we believe that 3 key elements dictate the success of a promotional package:

  • Strong offers – the strength of our Real Deal offers is maintained by constantly comparing them to competitors and evaluating market trends.

  • High implementation rates – our communications to retailers place heavy emphasis on promotional best practice and the commercial benefits of a well-implemented promotional programme.

  • Customer communications – we have instigated a complete redesign of the Real Deal package, including promotional bays and equipment, to attract shoppers' attention.

Real Deals

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Not only will you enjoy the benefits of our planning, but we’ll send promotional material right to your door – making your life even easier.

The Real Deal package offers our retailers:

  • A three-weekly promotional activity.
  • Over 50 national promotions per cycle which include promotional mechanics such as Buy One Get One Free, When It's Gone It's Gone and Meal Deals.
  • Seasonal promotions for Christmas, Easter, Mother's Day, Father's Day and promotional activity linked to major sporting events.
  • We also offer additional local promotional activity from the local SPAR Distributor, meaning that more than 100 offers are available in any three-week promotional cycle.

In-store themed communication

Our themed points of sale are unmatched for generating in-store theatre around seasonal themes and events. They tune into customers’ seasonal needs and highlight that SPAR can fulfil those needs 'right here, right now' in a way that inspires them to buy.