Choice and value for money are what your customers want – and with our range of own-label products – S Budget, Standard and Our Very Own – you can give them just that.
Convenience and taste
At SPAR, we have improved the quality of our own-label products and rebranded them to deliver a 'good, better, best' proposition that customers understand. S Budget, Standard and Our Very Own ranges meet the needs of customers today. These quality products are competitively priced and benchmarked against the major multiples.
We now have one of the largest own-brand portfolios of all the symbol groups, with over 900 products in the mix. Our level of commitment to the addition of new and innovative ranges has resulted in 250 new own-brand products being added to our range in this year alone. Our commitment to the success of our own-brand products is further evidenced by the £5m advertising campaign we have put in place to support their re-launch.
The opportunity for the SPAR brand is also a big one for SPAR retailers; providing you with more sales at a higher margin on the products your customers demand every day.
Here is a flavour of what those three own-label brands mean:
S Budget
This is a range of price-sensitive everyday essential groceries that our customers need. Buying these makes a real difference to their shopping budget.
Standard
This is our core range and what we are famous for – quality everyday products that offer great value for money. All SPAR-branded products match or exceed the quality of our competitors' ranges, which helps to drive sales through our retailers' outlets.
Our Very Own
This is our premium range, which offers superb quality. This is where we can demonstrate our product provenance and the care and effort we take to provide an exceptional eating experience for SPAR customers.
Find out more about our own-label products here.