Marketing Excellence
SPAR’s marketing programmes are founded on extensive research and developed in consultation with retailers to give you the best marketing programme available
This year’s activity includes television sponsorship, national press, local radio campaigns on high profile regional stations across the country and magazine advertising in key women’s titles.
Promotions
Real Deals as well as themed and seasonal promotional activity increase footfall all year round, protecting your margins and increasing overall profit. Our hugely successful Real Deals programme has an impactful new look which communicates the value message even more powerfully.
SPAR Brand
SPAR brand goods are a great way to ensure customer loyalty and excellent margins. We promote our products – that’s over 900 lines - all year round with POS and retailer information supporting product launches and range reviews.
PR
As well as a comprehensive programme of national PR, we have a team dedicated to local retailers, making the most of their community good news stories.
Sponsorship
Because SPAR is worldwide, our retailers benefit from a sponsorship which is unmatched by other symbol groups. We have been a major sponsor of European Athletics for the last 10 years, giving us primetime BBC coverage that money literally can’t buy.
Community
Wherever possible, we help retailers to support their local communities, for example, SPAR’s School Sports Day Kits can be donated to schools in your area, providing everything they need to run a really professional day, and helping to reinforce your store’s position at the heart of the community.
Charity
We have instore and national activity planned throughout the year in support of the NSPCC. Instore fundraising is also an excellent opportunity for you to get to know your customers while you raise money.
SPAR Live Radio
SPAR Live sounds just like a regular FM station, with new and favourite music, professional DJs, lively, entertaining programming. But, in its advertising and content, the 24-hour station is tailored exclusively for SPAR stores - so there’s news for retailers and customers on the latest promotions, deals and products, plus regular competitions. Offering plenty of scope to showcase your product and motivate customers, right at the point of purchase!