SPAR customers across the north of England are set to benefit from a £60,000 giveaway as part of SPAR’s focus on delivering outstanding value throughout the New Year.
Designed to help families in what traditionally can be a financially tough period, customers will have the chance to win £100 every day, redeem 1,000s of vouchers across the majority of products in north of England SPAR stores*, and benefit from a range of value driven, in-store initiatives.
Launched by James Hall & Co., SPAR wholesaler for the north of England, the ‘QUIDS IN’ digital campaign will run between Monday 4th January and Wednesday 10th March, accompanied by in-store value focused POS and social media advertising. In-store value initiatives include a £5 frozen meal deal, ‘Fresh 5’ produce offer on key fresh lines, and a variety of competitive multibuy promotions on grocery and fresh lines, and a range of ales, lagers and ciders.
Peter Dodding, Sales and Marketing Director at James Hall & Co., said “January is often a very difficult month for families across the UK and there is bound to be added pressure after a very challenging year. QUIDS IN is a value driven initiative that will offer customers the chance to win a fantastic sum of money, 1,000s of vouchers to help with January shopping bills, and a bit of positivity to start off the New Year. With a real focus on pro-active value campaigns, in-store discounts and competitive promotions, SPAR are committed to providing outstanding value on key lines and supporting customers throughout 2021.”
From Monday 4th January, customers will be able to enter QUIDS IN by texting SPAR to 60062 and all entries will be automatically entered into a grand prize draw with one lucky shopper awarded £10,000 at the end of the campaign, in March 2021. Thousands more will be awarded digital vouchers, redeemable through their smart phone and valid for one week, or through an 8-digit code for those using older phones.
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