Leading symbol group SPAR is charging ahead with a bold new look for its hugely popular own label energy drink, Blue Bear. Already worth over £5 million per annum, the refreshed look is designed to cement Blue Bear’s status as a must-stock, standout player in the growing energy drinks market.
The striking new design gives Blue Bear an unmistakable presence on shelf, with high energy visuals that scream shelf appeal. Available in both 75p PMP and non-price marked packs, the new look also gives SPAR retailers the flexibility to tailor pricing to their local shopper base.
Katie Breadmore, Product Manager from SPAR UK said:
The rebrand goes beyond the can, with two exciting new flavour launches joining the Blue Bear lineup:
- Berry Burst - a punchy, fruity hit with big flavour
- Tropic Surge Zero - a tropical twist with zero sugar and zero compromise
Both flavours are available at an RSP of 75p, offering great value for flavour seeking, price-conscious shoppers.
SPAR’s own label team says the refresh reflects changing shopper habits and a category that shows no sign of slowing down. With energy drink demand on the rise, the updated Blue Bear range, including the classic Blue Bear and Blue Bear No Added Sugar, is primed to tap into new occasions, broaden appeal, and deliver even stronger returns for SPAR stores.
Blue Bear is available in SPAR stores all across the UK.
Receive our latest deals, news and competitions straight to your inbox!