Make breakfast better!

Our friends at Nestle Cereals we are working to help make breakfast better, that’s why their green banner cereals contain a whole lot of whole grain, are a good source of fibre and with no artificial colours or flavourings!

But why is this important?

Well, breakfast fuels the body after the overnight fast and kick-starts metabolism¹. Children who eat breakfast tend to perform better academically, and are more likely to stay alert and behave better in school².

It’s widely agreed that a healthy breakfast should include: 1 portion of a grain based food, ideally made with whole grain, 1 portion of dairy, minimum 1 portion of fruit and an optional protein source. Your breakfast should be 20-25% of your daily energy intake³.

What are the benefits of having cereal as part of your breakfast?

Recent studies showed that regular cereal eaters tend to: have less consumption of fat sodium and cholesterol, skip breakfast less, have higher intakes of fibre, whole grain and vitamins and minerals. These people are also more physically active, have healthier lifestyles and have a more balanced diet including more fruits and more milk⁴.

Look out for the green banner on Nestle Cereals for a breakfast with a whole lot of whole grain, are a good source of fibre and with no artificial colours or flavourings!

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  1. Source: Timlin MT, Pereira MA (2007) Breakfast frequency and quality in the etiology of adult obesity and chronic diseases. Nutr Rev. 65(6 Pt 1):268–81 Source: Williams PG (2014) The benefits of breakfast cereal consumption: a systematic review of the evidence base. Adv Nutr. 5(5):636S–673S.
  2. Source:: Wyon DP, Abrahamsson L, Jartelius M et al (1997) An experimental study of the effects of energy intake at breakfast on test performance of 10-year-old children in school. Int J Food Sci Nutr.48:5–12. 18. Bellisle F (2004) Effects of diet on behaviour and cognition in children. Br J Nutr. 92(Suppl 2):S227–32
  3. British Dietetic Association. Food Fact Sheet: Breakfast. Available at: Last accessed October 2015
  4. CEEREAL – The European Breakfast Cereal Association. The Impact of Skipping Breakfast. Available at: Last accessed October 2015 / Gibson S (2003) Micronutrient intakes, micronutrient status and lipid profiles among young people consuming different amounts of breakfast cereals: further analysis of data from the National Diet and Nutrition Survey of Young People aged 4 to 18 years. Public Health Nutr. 6:815–20. / Albertson AM, Thompson D, Franko DL et al (2008) Consumption of breakfast cereal is associated with positive health outcomes: evidence from the National Heart, Lung, and Blood Institute Growth and Health Study. Nutr Res. 28(11):744–52. / Nathalie Michels, Stefaan De Henauw et al. Ready-to-eat-cereals improve nutrient, milk and fruit intake at breakfast in European adolescents. European Journal of Nutrition. 2015; ISSN 1436-6207, Eur J Nutr; DOI 10.1007/s00394-015-0898 / Nathalie Michels, Stefaan De Henauw et al. European adolescent ready-to-eat-cereal (RTEC) consumers have a healthier dietary intake and body composition compared to non-RTEC consumers. EuropeanJournal of Nutrition. 2014; ISSN 1436-6207, Eur