84% of men say they’d rather fire up the BBQ than talk about how they’re feeling.
We want to change that.
That’s why SPAR is launching SPARk The Conversation – a new summer campaign that turns everyday BBQs into moments that matter. It’s all part of Love Summer Moments, which brings people together over great food and good times – while also encouraging us to check in with each other.
New research from SPAR wholesaler A.F. Blakemore reveals that while men are often reluctant to talk about their feelings, 43% are more likely to open up during shared activities – like cooking together.
So let’s take the pressure off.
You don’t need a big moment to ask someone how they’re really doing. Just fire up the BBQ, flip some burgers, and let the conversation flow.
We’re proud to be joined by Olympic legend and mental health advocate Colin Jackson, who’s bringing his warmth, authenticity and personal experience to the campaign.
“Standing around the BBQ – or just taking a quiet moment – can open the door to real connection and support. It doesn’t have to be a big moment. It just has to be real.”— Colin Jackson
Colin has always stood for resilience, openness, and care – the same values we believe make our local communities stronger.
From unbeatable summer food deals to community BBQs, SPAR is here to make your summer easier, more delicious – and more connected.
Whether it’s a quick picnic, a garden get-together, or just a chat at the checkout – take the moment.Check in with someone.
SPARk the BBQ. SPARk the conversation.
Look out for the campaign in-store, on social, and across your local community all summer long.
Only stores within Central + South East England & Wales are participating within this campaign.
Because it’s more than a meal – it’s a moment.
#LoveSummerMoments
#SPARkTheBBQ
#SPARkTheConversation
