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Marketing Support

SPAR is there for you. Grow your sales with a well known brand and £multi-million marketing support behind your local store.

The global brand with a local touch. It’s a powerful combination that keeps SPAR’s marketing ahead of the rest. When you join SPAR, you gain access to national marketing investment, further enhanced locally by each SPAR wholesaler. What does that investment look like? Forward-thinking, sales-driving campaigns and basket building marketing initiatives.

SPAR's slogan There for You isn't just a strap-line, this is something that we live and breathe in everything that we do. We have been proud to be there for local communities and to keep stores stocked so we could continue to feed the national throughout the Covid-19 pandemic. 

When you join SPAR, you’ll benefit from marketing support including:

  • Strong 3-weekly and weekly promotional programmes and market leading, competitive seasonal deals, designed to drive footfall and sales
  • Everyday low-price programmes provides your shoppers with ongoing value and price promises on their essentials and fresh produce
  • Award-winning and promotions
  • Modern in-store theatre and online marketing materials including seasonal POS
  • Simple and easy to use in-store promotional print solutions
  • SPAR Radio for staff and shoppers to enjoy through an easily installed broadband solution
  • Home delivery solutions available to suit your individual store needs, achieving basket spend six times higher than average, vitally supporting vulnerable shoppers in your local communities in times of need.

Connect with your community with digital marketing

  • Targeted ads across various different platforms including Google and Social Media to drive footfall to your store
  • Social media support and training to help you connect with your local community
  • Google My Business support to help you improve your store ranking and increase traffic
  • Access to regular and seasonal content that can be shared on your own local social media pages

Sports sponsorship keeps SPAR front of mind

SPAR has a long tradition of sports sponsorship having sponsored European Athletics for 20 years as well as supporting a variety of sports across the UK from the Women's FA in Scotland to the Somerset Cricket Club. As well as keeping the SPAR brand front of mind with your shoppers, our sports sponsorship is a great way for you to connect with local communities – whether that’s through sponsorship of European Athletics, regional sports partnerships or even support of local school sports days.

Giving back to your community with fundraising support

Over the years, SPAR has raised millions for multiple charities and local causes. Join us in supporting Marie Curie, a national charity supporting those suffering with terminal illness. So far we are proud to have raised a staggering £1.8 million since 2018. We’ll provide simple fundraising ideas your shoppers and staff will love. Plus tailor-made solutions for your individual store activities and events, so you can support your community and causes.


SPAR offers all the support you need to succeed. Find out more about the many benefits joining SPAR brings and register your interest.

Own A Store & Join SPAR today

SPAR is the symbol group in the UK supported by five regional distribution centres.

Celebrating 10 years of consecutive growth, today more convenience store shoppers consider SPAR stores as a destination to purchase their groceries ahead of other symbol groups (YouGov Shopper Research Q1 2020).

SPAR offers all the support you need to succeed. Read more about the many benefits joining SPAR brings...