SPAR Scotland is bringing the excitement of a blockbuster summer of football straight to local communities with a new campaign packed full of market-leading deals, perfect for match days and beyond.
SPAR Scotland officially kicked off its summer football campaign ‘Dream Big’ with a bold and engaging launch at Hampden Park, featuring a fully branded promotional vehicle designed to capture the excitement of the season’s biggest matches.
As fans gear up for a calendar of major fixtures, SPAR Scotland is making it easier than ever to enjoy every moment with great-value offers on fan-favourite food, drinks, and match-night essentials. Whether customers are hosting a viewing party, heading to a friend’s house, or cheering on their team from home, SPAR stores across Scotland will be stocked with everything needed to make the occasion special.
The campaign celebrates not just the thrill of the game, but also the role SPAR plays at the heart of communities - bringing people together through convenience, quality, and value. Throughout the campaign period, shoppers can take advantage of exclusive promotions across a wide range of products.
New deals will roll out regularly, ensuring there’s always something exciting in store during the biggest football moments this summer. Josie Cattermoul, Trading Director for SPAR Scotland said;
Josie Cattermoul, Trading Director for SPAR Scotland said;
“We wanted to launch this campaign in a way that truly reflects the energy and passion of a summer of football. Hampden Park is the perfect stage, and our branded vehicle brings the campaign to life in a way that’s fun, engaging, and impossible to miss.”
The Dream Big campaign will be supported by market leading deals throughout the summer, brought to life with strong in-store POS materials, in-store digital, paid digital activity, in store events and much more.
Company Information:
- CJ Lang & Son Limited is a family-owned company established in 1919
- CJ Lang & Son Limited distributes to over 300 SPAR stores across Scotland and work with over 150 local suppliers across Scotland
- Distribution is from one site in Dundee. We have a strong service ethos, offering a full multi-temperature product range
- Our national charity partner is Marie Curie
- Throughout our stores there’s significant fundraising for local causes. Our carrier bag initiative, has donated more than £1million to local charities and community groups since 2013
- CJ Lang are official partners of the Scotland Women’s National Football Team and Grassroots partner of the Scottish FA