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SPAR
15 / 03 / 2026
Wine

Introducing the Legends wine collection

Bringing you the world’s best regions to your table - exclusively available at SPAR

SPAR is raising the bar with the launch of Legends, a top-tier collection of award-winning wines available exclusively at SPAR, combining exceptional taste, striking design, and great value for money. 

Carefully curated from some of the world’s most celebrated wine regions, the Legends range brings together a collection of affordable premium wines, including five distinctive hero bottles chosen to showcase the character and quality of their origin - from New Zealand to the Rhône Valley and Bordeaux in France.

Philippa Carr, Master of Wine, who curates SPAR UK’s wines, commented:

“Behind every wine label there is a story; a story of people, place and history. All good wines are rooted in their locality so it was really important when choosing wines for The Legends range to reflect the unique character of their vineyards with beautiful labels that reflect the individuality of the wines."

Five standout wines in the Legends collection include: 

1. Legends Dolomiti Pinot Grigio - Crisp White
Decanter Bronze, IWSC Bronze, IWC Bronze 
Cool and refreshing, with vineyards nestled in Italy’s stunning Dolomites. Perfect with seafood pizza, Singapore noodles, or oven-roasted peppers.  
2. Legends Fern Hills Sauvignon Blanc - Crisp White
The famously favourite Sauvignon Blanc from New Zealand’s Marlborough, crisp and zesty with vibrant freshness. The perfect partner to fish and seafood starters or Thai green curry. 
3. Legends Bordeaux Rosé Tutiac - Fresh & Fruity
Dry, refreshing, and deliciously fruity, showcasing another side to Bordeaux beyond its famous reds. A delightful aperitif and equally at home with salads, omelettes, fish dishes, or garlic prawns. 

4. Legends Pinot Noir Reserve - Smooth Red
Rich and full-flavoured, proving you don’t need to head to more expensive regions to enjoy this world-renowned grape variety from Romania. Ideal with roast duck, lamb kebabs, mushroom risotto, or cheese fondue. 
5. Legends Côtes du Rhône - Smooth Red
The sunshine of the Rhône Valley ripens grapes to perfection in this much-loved French classic. A versatile red, pairing beautifully with steak and kidney pie, halloumi kebabs or stuffed red peppers. 

In addition to these hero wines, the wider Legends range will feature further regional discoveries and classic grape varieties, giving customers even more choice and opportunities to explore affordable premium wines from across the world.

Recently honoured with a Silver Medal at the Harpers Design Awards for its modern, eye-catching packaging, the Legends range is as beautiful as the wines inside - perfect for impressing at dinner parties or simply enjoying on the sofa.  

And one wine in the collection has been particularly impressing the judges with the Legends Dolomiti Pinot Grigio awarded bronze by Decanter, IWSC and IWC

With prices starting from just £8.49 RRP, the Legends collection delivers affordable premium wines with exceptional quality - proving that shoppers don’t need to spend a fortune to enjoy a top-quality wine.

Philippa Carr, Master of Wine added:

"Discover stories and legends from origins as diverse as the cool Dolomite mountains in the far north of Italy, to the hot and sunny Rhone Valley in Southern France, where the Mistral wind creates mischief. Wonderful wines for you and friends to learn about, taste and enjoy.”

The Legends collection is now rolling out across SPAR stores throughout the UK, with selected wines available in participating stores from just £8.49 RRP.

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Available exclusively at SPAR, the Legends wine collection combine exceptional taste, striking design, and great value for money. Pop into your local store and discover our latest range.

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