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SPAR Own Brand Products

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Increase profits with an award-winning own brand range your shoppers will love.

SPAR Own Brand is worth £300m annually, making it the 20th biggest selling food brand in the UK.

Our SPAR brand range has been developed and selected by a team of food experts and engineers to stand out within the market to offer you attractive margins and tasty products, offering great value to your customers.

Here are just a few headline facts about our SPAR Own Brand range:

  • Over 1000 national and local SKUs available including seasonal additions, innovative and trend-leading flavours, and convenient meal solutions
  • Ranges recommended to suit your store format and local shopper needs
  • SPAR’s delicious pizza range sales are 9% ahead of the market
  • Many price-marked single-priced and multi-buy products offering value to your customers
  • Selected seasonal product purchases contribute to Marie Curie donations – raising over £100,000 so far in 2020

Feeling spoilt for choice? As with all the support you get from SPAR, we’ll work with you to recommend the right mix of products to suit your store format and local shopper needs.


Celebrating 60 years of SPAR Own Brand Products in 2019, our range is worth £300million retail sales , making it the 20th biggest food brand in the UK

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Award-winning wines and foods

SPAR Own Brand has won 216 awards since the start of 2019. From champagne to fun mix, guacamole to ice cream, there’s more to our award-winning products than you might expect. And 2020 has been no mean feat either. Throughout challenging times, we have continued to serve our customers with daily deliveries, little to no queues, and our award-winning products. 

Here's just a few of our award-winning foods

  • SPAR Luxury Mince Pies, BBC Good Food Taste Awards (2020)
  • Guacamole, champion of the Local Shop Quality Food Awards 2019
  • Winner of Food Management Today 2019 for SPAR Luxury Victoria Sponge Cake


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Beer, Wine & Spirits range bagged 109 awards in 2019 and 25 awards in 2020

Stock a quality, award-winning wine range to be proud of. Our wines are carefully hand selected by Master of Wine Philippa Carr.

  • Gold for Wildflower Pinot Grigio at Decanter World Wine Awards (2020) 
  • Gold for SPAR Chenin Blanc at the IWSC
  • Gold for SPAR Marquis Belrive Brut Champagne in the Quality Awards 2019
  • Gold for SPAR Wildflower Pinot Noir in the Quality Drinks Awards 2019; also commended in the International Wine Challenge 2019

Have your say - be part of the own brand team 

  • SPAR Retailer Wine Club: Join and have your say in the development of our award-winning wine range
  • List It and Love It retailer recommended team: Play an active role in our range development – after all, it’s your range too


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Join SPAR today

Drive your sales and profit with a range to be proud of!

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