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SPAR Own Brand Products

SPAR Brand Fresh Products

Increase profits with an award-winning own brand range your shoppers will love.

SPAR Own Brand is worth around £330m in annual retail sales, making it the 20th biggest selling food brand in the UK.

Our SPAR brand range has been developed and selected by a team of food experts, and is designed to help you stand out from the competition, through great quality, value for money food and drink products that your customers will love, and profit margins that you will love.

Here are just a few headline facts about our SPAR Own Brand range:

  • Over 1000 national and local SKUs available including seasonal additions, innovative and trend-leading flavours, and convenient meal solutions
  • Ranges recommended to suit your store format and local shopper needs
  • In 2020, SPAR own label grew by 12%!
  • SPAR’s National Sandwich programme grew by 1.06% last year, far out performing the rest of the retail market during a pandemic year.
  • Many price-marked single-priced and multi-buy products offering value to your customers
  • Selected seasonal products contribute to the SPAR Marie Curie donations

Feeling spoilt for choice? As with all the support you get from SPAR, we’ll work with you to recommend the right mix of products to suit your store format and local shopper needs.


SPAR Own Label range is worth £330million in retail sales, making it the 20th biggest food brand in the UK

Award-winning wines and foods

SPAR Own Brand has won 337 awards since the start of 2018. From champagne to fun mix, guacamole to ice cream, there’s more to our award-winning products than you might expect. And 2020/21 has been no mean feat either. Throughout challenging times, we have continued to serve our customers with daily deliveries, little to no queues, and our award-winning products. 

Here's just a few of our award-winning foods

  • SPAR Luxury Mince Pies, BBC Good Food Taste Awards 2020
  • Guacamole, champion of the Local Shop Quality Food Awards 2019
  • Winner of Food Management Today 2019 for SPAR Luxury Victoria Sponge Cake



Beer, Wine & Spirits range bagged 197 awards in 2018-2020 with an additional 46 awards in 2021

Stock a quality, award-winning wine range to be proud of. Our wines are carefully hand selected by Master of Wine, Philippa Carr.

  • Gold for Wildflower Pinot Grigio at Decanter World Wine Awards 2020
  • Gold for SPAR Chenin Blanc at the IWSC 2019
  • Gold for SPAR Marquis Belrive Brut Champagne in the Quality Awards 2019
  • Gold for SPAR Wildflower Pinot Noir in the Quality Drinks Awards 2019

Have your say - be part of the own brand team 

  • SPAR Retailer Wine Club: Join and have your say in the development of our award-winning wine range
  • Love It and List It retailer recommended team: Play an active role in our range development – after all, it’s your range too


Join SPAR today

Drive your sales and profit with a range to be proud of!

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